ThyCa Outreach Coordinator and Publicity Chair:
Cherry Wunderlich: email@example.com
Direct Line, Day/Evening: 301-493-8810
Cancer Survivors' Association, Inc.
PO Box 1545, New York, NY 10159-1545
Because ThyCa is a young
organization staffed entirely by volunteers and supported entirely
by donations, we have few resources to support publicizing our work.Â
We do, however, have volunteers, and the most effective and certainly
the only cost effective way we have to generate national publicity
is to use our volunteers as local media contacts. If you want to help
us generate publicity for ThyCa both at the local and national level,
here is what you can do to help the Association's Publicity Committee.
Offer to place a press release in your local media. You can do this
with only a few hours commitment. The only skill you need is persistence.
The ThyCa Public Relations Committee will prepare the press release
and make it
available to you. You may e-mail, fax, deliver in person, or mail
the press release to your local media. Your only expense will be the
cost of making copies and mailing them to local editors and producers.
If you offer to help, I will send you a hard copy of the press release
or you can print it out from the ThyCa web site at http://www.thyca.org
or I can send you the text by e-mail (see formatting and printing
If you plan to mail the press release, Make enough copies of the entire
press release to send to each newspaper, magazine, television and
radio station in your area. Make additional copies to send to local
hospitals, as well as cancer- and health-related organizations.
Call each of the media and organizations you are considering.
When you call, ask who is the person to whom you should send a cancer
survivor-related press release. Ask when is the best time to talk
with this editor or producer; this is really important because when
they are facing a
deadline, they're less interested in talking with you than immediately
When you are talking with an editor, make sure you emphasize the press
release you are sending will be of local interest to that organization's
market (readers, viewers, patients). If for no other reason, you live
in the area. You are a thyroid cancer survivor. If you live in the
area, and there are others living in the area for whom the information
in the press release will be important.
The reason this is important is that many times editors and producers
will tell you that unless it is a local story, they are not interested
in running it. Stress the local angle. You can support this approach
by asking your doctor (or any local doctor) and/or a survivor to give
interviews if needed. Editors are more likely to devote time and space
to a story if they know experts are available. They are much more
likely to do so if there is a survivor(s) willing to tell
her/his story. Many of our ThyCa Board members and other volunteers
are willing to be interviewed, and we have leading physicians from
around the country who have also agreed to support our publicity by
granting interviews. You only need to let us know what you need.
After you talk with the editor/producer send the press release. A
week later, call and ask if there are any questions you or anyone
else can answer about ThyCa or thyroid cancer.
Ask what the editor/producer plans to do with the press release, and
when you can expect to see it. Also ask if we can add their article
to our media archive on the ThyCa web page.
Send me and the ThyCa corresponding secretary (e-mail address is on
the Directors page of the ThyCa web site) a copy of your list, so
we can add it to our media files.
Send me a copy of any article that appears. We will place it on the
web page and keep a hard copy on file.
So the steps are:
agree to be the local
obtain copy of press
call media and organizations
to get name of the editor/producer
send the press release
follow with a phone
call about a week later
mail list to ThyCa's
Publicity Committee (e-mail is fine) and Corresponding Secretary
mail hard copy to ThyCa
Formatting and printing
guidelines for press releases prepared by the ThyCa Public Relations
Committee and printed by you on your own computer.
Make sure the format of the version you print follows standard publishing
guidelines used by the Public Relations Committee. (see example below)
Include all media contact
information (release date, title/subject of release, name, address,
telephone and web site). This is included in all releases prepared
by us. It is to help give the editor/producer everything they
need to research the Association and to get in touch with the
Public Relations Committee.
Use 12 point as the
size of your type.
Make sure the leading
(space between the lines of type) is at least 18 point (double
space if you don't know the leading of your word processor).
Make sure you place
-30- at the end of the release; this is a publishing/journalism
format to signal the end of each piece.
Make sure to include
ThyCa Facts, included at the end of all our releases. An updated
version will be available soon.
With your help, we can connect
survivors with survivors around the world.
ThyCa Outreach Coordinator
RE: Chicago's First Support Group for
Thyroid Cancer Survivors Begins Meeting February 20.
Today 10 February 2001
Released by: ThyCa: Thyroid Cancer Survivors'™ Association, Inc.
Web site: <www.thyca.org>
Media Contact: Allison Hoffman / 847-625-9984 /
Address: ThyCa: Thyroid Cancer Survivors' Association, Inc.
PO Box 1545, New York, NY 10159-1545
Toll-Free Survivors' Information Number: 877-588-7904
Greater Chicago's first support group for thyroid cancer survivors
will begin meeting at the Cancer Care Center in Park Ridge, Ill.,
on February 20, 2001. Organized by ThyCa: Thyroid Cancer Survivors'
Association, Inc., ThyCa Chicago is free and open to all thyroid cancer
survivors and their families.
ThyCa Chicago meets from 7 to 9 p.m. on the third Tuesday of each
month in Room 2220 at the Cancer Care Center, across from Lutheran
General Hospital, 1700 Luther Lane, Park Ridge. For information about
ThyCa Chicago, call Allison Hoffman at 847-625-9984 or write Chicago_IL@thyca.org.
Support groups for thyroid cancer survivors are organized across the
United States by ThyCa: Thyroid Cancer Survivors' Association, Inc.
ThyCa is a nonprofit, volunteer organization providing services and
Resources to thyroid cancer survivors and their families at no charge.
For more information call toll-free 877-588-7904, write to PO Box
1545, New York, NY 10159-1545, e-mail to firstname.lastname@example.org,
or visit the web site at <www.thyca.org>.